Target.com – Mix&Match
Mix&Match was a new take on the concept of bundling. Previous incarnations allowed Target guests to, for instance, select from one bikini top and one bikini bottom. For this updated there were two primary goals.
First, the ability for our guests to create their own bundle (or set, as we referred to it). If a guest wanted to purchase one bikini bottom, but five different tops (something our research found), we did not want to limit them in the aforementioned scenario.
The second goal was cross-category selling, essentially allowing guests to shop multiple categories on one screen. This was extremely appealing to our merchandising partners, who could create a full story on a single page. For example, if C9 wanted to create a Get Fit campaign for the new year, a site merchandiser could create a page where a guest could purchase C9 clothing, shoes & gym equipment in a single spot (as a side note, something near impossible to accomplish in store).